(Read till the end to know about your address.)

The first thing a prospective customer does, whenever they need something, is to search popular search engines like Google, Bing, Yandex, Yahoo etc…

Even though traditional marketing is at an all-time low, all businesses can take advantage of digital marketing (Website, Mobile, Social Media) to ensure strong comeback while situation (COVID-19) is getting under control. Below chart gives an insight on most important media channels.

“If your business is not on the Internet, then your business will be out of business.” – Bill Gates.

Source Linkedin Learning

Online Presence

Shoppers nowadays are anticipating businesses to have websites.

• Website is an address of your own on the internet
• First place a potential customer checks for anything is on the website search engine, before making a purchase
• If there is no website, customers will never know of your presence
• And those who know about your business will assume that you are not moving with the trend

Complete Control

Getting a website for your company provides instant control over your marketing plan and marketing research.

• You can show your products online exactly the way you want to
• You don’t have to rely on others to talk for you
• You can have a website design as per your vision

Credibility and Transparency

Presence of the website indicates that you are secure and trustworthy.

• The active website shows that you are open for business, even during the current situation
• Some factors which can improve your credibility and transparency
  • Strong Design
  • Secured with SSL certificates
  • Up to date information about your business
  • Being active on Social Media platforms
  • Giving Contact information
  • Etc…
• Social media, email marketing, affiliate marketing, B2B marketing, B2C marketing etc gets more credibility

Selling online

Your website doubled up as an eCommerce platform can bring you more revenue.

• Buying (or selling) becomes faster
• It is easier to find your products
• Online sales can be 24/7
• You can reach more customers, even far from your business
• Operational cost is lower
• Quality of services will become higher
• For some business even physical location will not be required
• It is easier to start and manage a business online

Cheaper Advertising

Online advertising will become cheaper with website compared to traditional advertising (TV, Radio, Newspaper, Flyers)

• Reduce the cost of the ad
• Holds more attention and is less intrusive
• A proper digital marketing strategy can target the audience as per actual requirement
• You can track the advertising expense in real-time
• You can update your digital strategy with ease
• Brand engagement is increased
• You can give a better idea of your product

Easy to update

Technology is advanced a lot. It’s easier to update the website, more than before.

• With cPanel or CMS, once the website is developed by a website builder, it can be updated by the user without waiting for the developer or agency
• Advantage of updating your website time to time
  • Easy to review your current digital content and web design
  • Improve your website speed
  • Check your website data
  • Easy to update the website in Arabic or other languages
  • Change as per new inspirations
  • Add powerful multimedia
  • Align your design to current trends
  • Perform simple A/B testing
  • Optimize your SEO

Conclusion

• Should I get a website, even if I have a social media presence?

Definitely Yes, as social media here today may be gone tomorrow. It’s like you are living in a rented house. But the website will always stay. It’s like your own house (digital address).

• Can I find more customers?

Definitely Yes, most of the potential customer search for everything online via a search engine. If you do not have a website. Then you are surely losing them all.

We as Adorizon Creative Solution LLC is always there to help.