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//Does your business have a digital address?

Does your business have a digital address?

June 18, 2020Category : SEO

(Read till the end to know about your address.)

You must have a digital address, because the first thing a prospective customer does, whenever they need something, is to search popular search engines like Google, Bing, Yandex, Yahoo etc…

Even though traditional marketing is at an all-time low, all businesses can take advantage of digital marketing (Website, Mobile, Social Media) to ensure strong comeback while situation (COVID-19) is getting under control. Below chart gives an insight on most important media channels.

“If your business is not on the Internet, then your business will be out of business.” – Bill Gates.

Source Linkedin Learning

Online Presence

Shoppers nowadays are anticipating businesses to have websites.

  • Website is an address of your own on the internet
  • First place a potential customer checks for anything is on the website search engine, before making a purchase
  • If there is no website, customers will never know of your presence
  • And those who know about your business will assume that you are not moving with the trend

Complete Control

Getting a website for your company provides instant control over your marketing plan and marketing research.

  • You can show your products online exactly the way you want to
  • You don’t have to rely on others to talk for you
  • You can have a website design as per your vision

Credibility and Transparency

Presence of the website indicates that you are secure and trustworthy.

  • The active website shows that you are open for business, even during the current situation
  • Some factors which can improve your credibility and transparency
    • Strong Design
    • Secured with SSL certificates
    • Up to date information about your business
    • Being active on Social Media platforms
    • Giving Contact information
    • Etc…
  • Social media, email marketing, affiliate marketing, B2B marketing, B2C marketing etc gets more credibility

Selling online

Your website doubled up as an eCommerce platform can bring you more revenue.

  • Buying (or selling) becomes faster
  • It is easier to find your products
  • Online sales can be 24/7
  • You can reach more customers, even far from your business
  • Operational cost is lower
  • Quality of services will become higher
  • For some business even physical location will not be required
  • It is easier to start and manage a business online

Cheaper Advertising

Online advertising will become cheaper with website compared to traditional advertising (TV, Radio, Newspaper, Flyers)

  • Reduce the cost of the ad
  • Holds more attention and is less intrusive
  • A proper digital marketing strategy can target the audience as per actual requirement
  • You can track the advertising expense in real-time
  • You can update your digital strategy with ease
  • Brand engagement is increased
  • You can give a better idea of your product

Easy to update

Technology is advanced a lot. It’s easier to update the website, more than before.

  • With cPanel or CMS, once the website is developed by a website builder, it can be updated by the user without waiting for the developer or agency
  • Advantage of updating your website time to time
    • Easy to review your current digital content and web design
    • Improve your website speed
    • Check your website data
    • Easy to update the website in Arabic or other languages
    • Change as per new inspirations
    • Add powerful multimedia
    • Align your design to current trends
    • Perform simple A/B testing
    • Optimize your SEO


  • Should I get a website, even if I have a social media presence?

Definitely Yes, as social media here today may be gone tomorrow. It’s like you are living in a rented house. But the website will always stay. It’s like your own house (digital address).

  • Can I find more customers?

Definitely Yes, most of the potential customer search for everything online via a search engine. If you do not have a website. Then you are surely losing them all.

We as Adorizon Creative Solution LLC is always there to help.

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About Author

Rengin John

Rengin John is the Sales and Marketing Director of Adorizon, he leads the company as it builds a platform that empowers entrepreneurs around the world. Prior to forming Adorizon, he held several management roles in some of the most prominent engineering companies. He is always happy and achieves good results when he is himself. Be it technical or creative.

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