(Read till the end to know about your address.)

You must have a digital address since the first thing a prospective consumer does when they need anything is search prominent search engines such as Google, Bing, Yandex, Yahoo, and others.

Despite the fact that traditional marketing is at an all-time low, all businesses can use digital marketing (websites, mobile apps, and social media) to ensure a strong comeback while the situation (COVID-19) is being resolved. The graph below depicts the most important media channels.

“If your business is not on the Internet, then your business will be out of business.” – Bill Gates.

Source Linkedin Learning

Online Presence

Shoppers nowadays are anticipating businesses to have websites.

• Website is an address of your own on the internet.
• First place a potential customer checks for anything is on the website search engine, before making a purchase.
• If there is no website, customers will never know of your presence.
• And those who know about your business will assume that you are not moving with the trend.

Complete Control

Getting a website for your company provides instant control over your marketing plan and marketing research.

• You can show your products online exactly the way you want to.
• You don’t have to rely on others to talk for you.
• You can have a website design as per your vision.

Credibility and Transparency

The presence of the website indicates that you are secure and trustworthy.

• The active website shows that you are open for business, even during the current situation.
• Some factors which can improve your credibility and transparency:
  • Strong Design,
  • Secured with SSL certificates,
  • Up to date information about your business,
  • Being active on Social Media platforms,
  • Giving Contact information,
  • Etc…
• Social media, email marketing, affiliate marketing, B2B marketing, B2C marketing, etc gets more credibility

Selling online

Your website doubled up as an eCommerce platform can bring you more revenue.

• Buying (or selling) becomes faster.
• It is easier to find your products.
• Online sales can be 24/7.
• You can reach more customers, even far from your business.
• Operational cost is lower.
• The quality of services will become higher.
• For some businesses even physical location will not be required.
• It is easier to start and manage a business online.

Cheaper Advertising

Online advertising will become cheaper with websites compared to traditional advertising (TV, Radio, Newspapers, Flyers).

• Reduce the cost of the ad.
• Holds more attention and is less intrusive.
• A proper digital marketing strategy can target the audience as per actual requirements.
• You can track the advertising expense in real-time.
• You can update your digital strategy with ease.
• Brand engagement is increased.
• You can give a better idea of your product.

Easy to update

Technology is advanced a lot. It’s easier to update the website, more than before.

• With cPanel or CMS, once the website is developed by a website builder, it can be updated by the user without waiting for the developer or agency.
• Advantage of updating your website time to time:
  • Easy to review your current digital content and web design.
  • Improve your website speed.
  • Check your website data.
  • Easy to update the website in Arabic or other languages.
  • Change as per new inspirations.
  • Add powerful multimedia.
  • Align your design to current trends.
  • Perform simple A/B testing.
  • Optimize your SEO.

Conclusion

• Should I get a website, even if I have a social media presence?

Definitely Yes, as social media here today may be gone tomorrow. It’s like you are living in a rented house. But the website will always stay. It’s like your own house (digital address).

• Can I find more customers?

Definitely Yes, most of the potential customer search for everything online via a search engine. If you do not have a website. Then you are surely losing them all.

So, let’s get started with your own digital address. We as Adorizon Creative Solution LLC is always there to help.