Many companies are struggling to cope with the current crisis, but only some are looking for ways to get control of the situation.
Even though traditional marketing is at an all-time low, hotels can take advantage of digital marketing to ensure strong comeback while the situation is getting under control.
Website ranking of a business on various search engines can be improved by SEO.

Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

PPC Advertising

Pay per click (PPC) lets your hotel appear first on Search Engine Results Page (SERP)

• It helps in last-minute bookings

This strategy works because people know they can’t delay their reservations anymore, especially when they think they’re running against other potential guests.

• It can let you attract foreign guests

Consistent branding makes the hotel seem more legitimate, which makes foreign clients trust you better.

• It can promote reviews

Guests always check the review prior to booking

• It can help in recovery from OTAs

For the next few months, direct booking must remain the main focus.

• It helps in instant updates

You can change the message as frequently as per your brand requirement.

Technically

Google AI and Smart Bidding technology can improve your conversion rates.

On-Site SEO

Investing time in your SEO strategy will have both short term and long-term benefits.

• Simple things like updating your home page

Meta-tags and titles will allow you to craft a specific message to guests who are searching for your hotel or services.

• Changes happen reasonably quickly

PPC is advised for instant visibility, but for the long term this will and allow you to keep customers up to date reasonably quickly.

• Update in-page content

We can analyse which contents need work and where improvements can be made.

Technically

Frequent update to the search results page can improve new opportunities to rank well.

Local SEO

Local SEO must be fully optimised, starting with their Google My Business listing.

• Local SEO is highly important

When the guest search for your hotel, it must immediately come on the right-hand side of the search results page.

• Google my Business is the first thing to do

Guest can see insights into how your hotel is performing, add photos, respond to reviews and questions, set up direct messaging from customers on mobile, and add details such as facilities, services and opening hours etc.

Technically

Google is actively trying to help businesses to stay on top. We must put little efforts to their support.

Summary

• PPC: Maintain PPC to protect your brand and connect with prospective guests.
• Onsite SEO: Refresh website content to improve ranking and traffic
• Local SEO: Utilize the power of Google My Business

We as Adorizon Creative Solution LLC is always there to help.