Grill Farm
This American Grill concept in Last Exit by Meraas was an amazing exercise for us. It got us to visualize something really amazing and quite fun.
Project Details
Details of our Journey from brand identity revamp to social media fun contentPortfolio Project title
Grill Farm
This American Grill concept in Last Exit by Meraas was an amazing exercise for us. It got us to visualize something really amazing and quite fun.
- Date : March 2019 - September 2019
- Client : Scorpios Group
- Services : Brand Revamp | Website | Menu/Collaterals Design | Social Marketing
- Location : Last Exit Al Khawaneej by Meraas
Shaaban, Operations Manager, Scorpios Group
" Team Adorizon is great at visualizing a concept from scratch which fits the geographical placement as well as the vibe of menu. "
The client's concept provided was American Grill. We have prepared three concepts they can proceed with. Our primary suggestion and their selection, the grunge look and feel just really meshed together with the vibe of Last Exit.
Incorporating the grunge factor, we have created abstract shapes as brand elements and developed a series of collaterals in that design language. Menu, outdoor branding, tent cards, vouchers etc.
A website that checks all the creative aspects as well as digital marketing ones like optimize website structure, optimize website for SEO, integration to HubSpot tools, webmaster tools, google location etc. Campaigns that drive physical traffic to in-store and delivery sales.
The cornerstone of F&B brand is social media. Starting with a mood board, we defined Grill Farm's social identity using graphic design. video, pictures and created fun contests, customer engagement shots etc.